Typography Thumbnails....

     So here's my work from yesterday. I was mainly drawing thumbnails but I moved onto some 3D work too. My word is 'Submerge' so I was trying to convey a type associated with water...sinking the word under water, making it look like it's being pulled under water, making the word in materials associated with underwater/ the sea/ submarines etc.... Today I'm going to try out some more 3D typography and try and improve my illustration and decide upon a finished type. I'm hoping to be in college tomorrow for assessments as it's the last day of Vis Comm !

Type made of Olive Oil .

I like the top right example, the reflection of the word is rippled on top to suggest the word is under water.

I covered some of these words in cling film to distort the type in the same way looking through water distorts objects.

I used an old necklace for this but the idea behind it is the large chains ships use when dropping anchors...

I kind of like this idea of turning the 'E' on its side and sharpening it to suggest to the eye an anchor....as though it is dragging the word down, submerging it. 

Top type, the idea of the world in general submerged in financial concerns or crisis.

Middle type, the word semi-submerged, as though under water.

Bottom type, making the word slightly resemble a submarine. 

3D version of the word typography.